September 18, 2010

Hellmann's virtual Sandwich Swap 'n' Share is back!

Back-to-school time is here, and for most Moms that means back to car-pooling, homework monitoring, and of course packing lunches. It can be hard to come up with lunches made with real, simple ingredients that kids will eat and actually enjoy. Luckily, Hellmann's® and Best Foods® Mayonnaise are putting the fun back into lunch this September with their virtual Sandwich Swap 'n' Share program.

Celebrity chef Bobby Flay and actress/mom Lori Loughlin are teaming up with Hellmann's® to help re-launch Hellmann's® virtual Sandwich Swap 'n' Share on the Facebook® application (Facebook.com/Hellmanns). This virtual version of the beloved school lunch ritual of swapping sandwiches will benefit Share Our Strength®, the leading non-profit organization ending childhood hunger in America.

When people visit Hellmann's® Page on Facebook®, they'll have the opportunity to create a sandwich on the application and, for every sandwich built, Hellmann's® will make a donation to Share Our Strength®. What's more, when they share a sandwich with a friend, an additional donation will be made as part of Hellmann's® $75,000 commitment to support Share Our Strength®.

Disclosure: For posting, I have been entered for a chance to win a gift as part of the Hellmann's® program.

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