January 10, 2012

Purex = Innovation in laundry products! {review & #giveaway}

Being a member of the Purex Insiders means I get to try new products. If there's one thing I love doing, it's trying new products before they hit the shelves. Purex has always been a leader in laundry care products and their newest products are true innovations in that field.
Purex UltraPacks are a hassle-free way to add detergent to your washer. The package contains "bricks" of enclosed liquid detergent that you just toss in with your laundry. The coating on the outside is a thin water-soluble film that breaks down quickly in the wash water, adding just the right amount of detergent without the measuring. It even works in cold water.
Each Purex UltraPack contains powerful 2x concentrated liquid detergent, giving each UltraPack double the cleaning power in every drop. Purex UltraPacks are formulated and safe for all machines, including high-efficiency (HE).

No more mess.
No more spills.
No more heavy jugs.
It's laundry simplified.

For best results:
• Dry your hands before handling the UltraPacks – water dissolves the film.
• Put (1) pack in the washer before adding clothing (the more time they spend in the water, the faster they dissolve). For larger or heavily soiled loads, use an additional pack.
• If you have a front loader, make sure to put the pack directly into the drum, not in the drawer.

Purex sent me a sample of these UltraPacks and I have to tell you I was a little skeptical at first. Each brick is about the size of a small egg and I just couldn't see how that little amount of detergent was going to clean my whole wash load.

Wow, was I surprised! Not only did it clean the whole wash, but the smell was heavenly. I tried Mountain Breeze (it also comes in Free & Clear -- unscented) and the scent was delightful. My laundry truly smelled fresh as mountain air, without even adding softener or any other scented laundry product. And the smell was light and fresh, not overpowering like so many other laundry products I've tried.

But the real proof of how well these UltraPacks work is how clean they get your laundry. I need not have worried at all on that score. Each brick is full of Purex's new Triple Action liquid formula detergent, which is concentrated to deliver big performance in small doses. And it truly works amazingly well.

I love the new UltraPacks and these are definitely going on my shopping list from now on. No more lugging around heavy jugs! No more measuring! No more drips! No more spills! What's not to love? :)

Purex UltraPacks are scheduled to hit stores some time in February 2012. Purex will also make some free samples available at that time, so stay tuned for info on how you can get your own free sample of UltraPacks to try for yourself.

And speaking of Purex Triple Action liquid detergent, I was able to try a bottle so that I'd be able to tell you about it. I love the convenience of the UltraPacks, but the best part of the UltraPacks is the detergent inside...and that detergent is Purex Triple Action liquid.
This new and improved Triple Action formula delivers even better on Purex’s promise to leave your clothes bright, white, and clean, and as always, for half the price of the leading brand! Over the past year their R&D scientists have been working hard to create an even better Purex formula. And not just a better formula, but one that will continue to deliver the value that Purex stands for. Mindful of consumers’ pocketbooks, they are committed to bringing a great product at a great value. The new Purex Triple Action formula is just that. It’s an even better clean, for half the price of the leading brand.
Just like all Purex current detergents, new Purex Triple Action has been specifically formulated to work in both traditional and High E ciency (HE) washers. This ensures that Purex is always available to consumers, no matter what kind of washer you have.
Triple Action works will all your laundry, from the lightest loads to the most heavily soiled. Yet for all its cleaning power, it is gentle to fabrics. But don't just take my word for it. Soon Purex will be offering free samples of Triple Action as well! Watch for the announcement when the promotion is released so you can grab your free samples before they are gone.

And while we're talking about innovative new Purex laundry products, have you tried new Purex Complete Crystals softener?
These new crystals are fabulous! You add them to the wash water. That's right. No more waiting around trying to catch the rinse cycle to add fabric softener. They come in easy pour containers that aren't heavy like those liquid jugs, and there's no danger of staining by pouring liquid softener directly on delicate fabrics. And the scents are wonderful!
Purex Complete Crystals are 92% natural. This product’s unique crystal form works differently than traditional oil-based softeners that coat fabrics with oily residue, because it infuses fibers with long-lasting fragrance.

Over time, traditional oil-based softeners coat fibers, causing harmful oily residue to accumulate. Purex Complete Crystals Softeners penetrate fabrics to reduce fiber entanglement and smooth frayed fibers, providing a naturally soft feel. Purex Complete Crystals Softeners are safe for all laundry and will not harm, wear down or discolor your fabrics like oil-based softeners. Safe for all fabrics, including baby clothes, athletic wear, towels, and whites.

Unlike other softeners, Crystals WILL:
• Preserve the flame retardant benefits of your children’s clothes
• Retain your athletic wear’s wicking ability which draws sweat away from your body
• Maintain your towels’ built-in ability to absorb water
• Keep your white clothing from yellowing and graying vs. using traditional softeners

The product won’t harm your clothes and is safe and convenient for the entire family!

To convince me that these crystals are safe even for athletic wear, Jockey provided a Tech Terry Performance Sports Bra for me to use and then launder in Purex Complete Crystals Softener. This moisture-wicking sports bra helped keep me cool and comfortable, with breathable mesh panels and a soft bottom band for comfortable support.
Up until now, most athletic wear such as the Jockey Tech Terry Performance Sports Bra had to be washed by hand to maintain its properties. If you accidentally washed it with a normal laundry load, most likely it was on its way to ruin. Harsh detergents break down the delicate moisture-wicking fibers, and oil-based softeners coat them with residue, detrimentally affecting their moisture-wicking properties.

Purex Crystals do not contain oil and are 92% natural, so your athletic wear stays newer longer. And the pleasant scent lasts for days, even weeks! I wore and then washed my Jockey Tech Terry Performance Sports Bra four times using Triple Action Purex detergent or the new UltraPacks along with Purex Complete Crystals and the sports bra is still good as new! I'll be using this to wash all my delicate lingerie and sportswear from now on. It's safe for children's pajamas, too.
So next time you've got laundry products on your shopping list, I encourage you to give these new Purex products a try. They don't just work as promised...they work as promised at a cheaper cost than most nationally recognized brands. Can't beat that!

From now on, laundry time is Team Purex time!

And for a limited time, get a 20% off discount code for Jockey. Just go to http://www.purex.com/jockey

Want to win a Jockey Tech Terry Performance Sports Bra and a bottle of Purex Complete Crystals Softener? Then you're in luck! One lucky Shady Lady reader will win the same package I was sent to try Jockey activewear and Purex Crystals.

Just use the Rafflecopter entry method for your entries. Give it a minute or two to load. If Rafflecopter still isn't working for you, leave a blog comment with your entries and I'll take them into consideration when choosing a winner.

US only please. Giveaway ends midnight CST Tuesday January 17. Good luck!

a Rafflecopter giveaway

{Disclosure: As a member of Purex Insiders, I received samples gratis to facilitate this review. No monetary consideration was involved and my opinions are my own.}


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